I really enjoy the entire Jo Malone experience, from start to finish. First, her stores and store-in-stores (in Saks Fifth Avenue) are done in entirely in white, cream and black, which are all pleasant, calm colors.
Then, each of her 23 fragrances are named simply and clearly: “grapefruit” or “vintage gardenia.” Almost all of her fragrances’ notes are easily recognized and makes choosing much easier. Even better, all of her fragrances are unisex…which I think is a much healthier approach to fragrance.
On top of it all, the bottles are very simple and tasteful glass with chrome caps. The label is in Jo’s same color scheme and the entire effect is very…old school, classic…something you’d find on a grandparent’s bureau.
Just a quick thought on this cool brand.