The first is about Ann Taylor, written by Cintra Wilson of the New York Times. I liked it because it accurately pinned the typical Ann Taylor customer, what her objectives are in shopping at the store and what sorts of items are worthwhile for purchase from the brand.
The second is about car brands and how Americans are no longer loyal to any given brand. I think this is fascinating because it is the crux of much of my own opinions about the gradual homogenization of the offerings of many car brands. Obviously, there are still lots of differences, but not nearly as many as used to exist (reference my previous rant about Mercedes, BMW, Audi, etc.).
This is the stuff that I would enjoy writing.
Photo: Julie Glassberg/The New York Times