Most of the messages I get on LinkedIn are automated by the system, or from contacts I hardly know. Rarely of great interest.
Which is why yesterday I was tickled that Jess English, with whom I share a last name but so far as we know, nothing else, invited me to the launch of an expanded line of Rizzoli Studio coffee table books, as curated by the Oxford Exchange’s Shop / Bookstore. Naturally, I rearranged my afternoon and made a point to stop by.
Pro-tip: personalized invites are de rigueur if you want to cut through the noise we all experience on a daily basis, especially on social media networks.
If you’ve been in the OE bookstore lately, you’ll notice it has been halved. Jess told me that their best sellers were the vintage, classics, or “cherishable” titles, not so much daily paperbacks and the like. Those are more easily and cheaply procured digitally, or used on Amazon for pennies.
Thus, the main bookstore area has been concentrated into those special titles only, to make room for the full line of Rizzoli Studio books, which are artistic, gallery-quality pieces in themselves. I myself have several, one about the art and architecture of Louis Vuitton’s retail stores. It’s a subject I am most fascinated by.
The RS titles span subjects and genres — from architecture to music. But every title is stylish. Sleek. Beautifully executed.
I spotted a handful that I would like to have.
This holiday season, with any $50+ book purchase, the OE shop is giving away a custom canvas book bag, that happens to fit flush with the Rizzoli Studio line. What a wonderful idea.
If you have the opportunity, and desire to find a unique gift, stop by the Oxford Exchange and see Jess. You will not be disappointed with her selection of classy options.